Dreams, Inc. Lands First NBA Web Syndication Client with the Washington Wizards
PLANTATION, Fla.-(Business Wire)-August 27, 2009 - Dreams, Inc. (NYSE Amex:DRJ), the vertically integrated leader in the licensed sports products industry, announced a partnership with the NBA’s Washington Wizards to launch the team’s official online store www.WashingtonWizardsStore.com. This alliance marks Dreams, Inc.’s first foray into web syndication with an NBA team following in the footsteps of current clients AOL, the Philadelphia Eagles, Majestic Athletic, USA Today, NCAA Football and Sporting News.
“We are excited about our new partnership with the Washington Wizards, the first NBA team to recognize the power of our web syndication capabilities,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “Our e-commerce technology is paving the way for web syndication and, combined with our marketing and cataloging expertise, superior customer service and same day shipping, clients are truly getting the most exposure for their sites.”
The new and improved Official Washington Wizards Online Store includes an expanded assortment of licensed product including a variety of sweatshirts, jerseys, caps and home décor items (blankets, bedding, clocks and computer accessories) with the Washington Wizards team logo. The site provides several features including accurate search results, product filtering and new payment methods with lower shipping costs.
“As an organization we wanted to expand the scope and opportunities for official team merchandise,” says Rick Moreland, Washington Wizards Senior Vice President of Corporate Marketing. “Dreams, Inc. provided us with a great opportunity to build a successful partnership between the organization and the online marketplace, as well as increase our merchandise offering.”
DREAMS, INC. trades under the ticker symbol: NYSE Amex:DRJ
Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Comerica Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.
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