DIRECTV Más Launches A Toda Música TV (ATM), An Exclusive Music Video Channel Created For Lovers of Mexican Regional Music Living in the U.S.
EL SEGUNDO, Calif.-(Business Wire)-August 26, 2009 - DIRECTV Más™, DIRECTV’s Spanish- and English-language programming service, today launched A Toda Música TV (ATM), an exclusive music video channel created for lovers of regional Mexican music living in the U.S.
The launch event for the channel will be part of the monitorLATINO music conference in Los Angeles at the Pacific Palms Resort where the legendary regional Mexican group, Los Tigres del Norte will serve as “Padrinos” (Godfathers) for the channel. ATM is a music channel that brings the best of the Mexican Regional genre both from Mexico and the U.S. including Norteño, Banda Sinaloense, Duranguense, Sierreño, De tierra Caliente, Balada Grupera, Regional Hip Hop, Mariachi, Tropical and Tex Mex.
“DIRECTV Más is proud to bring A Toda Música TV to our customers; we searched for a long time to bring the absolute best regional Mexican music video channel available in the industry,” said John de Armas, vice president of Más and International. “Now, our customers can exclusively experience quality and highly entertaining regional Mexican content in a very intimate setting with the most popular titles and artists. ATM by far surpasses any other music channel in the marketplace today.”
“There is nothing bigger in music today, English or Spanish, than Mexican Regional music. It is so popular, that the artists and the bands that play this music throughout the U.S. perform about 200 concerts per year, per band,” stated Guillermo Santiso, founder and CEO of ATM. “Regional Mexican music accounted for more than 46 percent of all Latin music sales in 2006 and 57 percent in 2007 and it continues to climb, which clearly shows the importance of creating a channel like ATM.”
Some of the most popular ATM programming includes:
Videometro - This program presents the top twenty songs of the Mexican Music genre with insights of the hottest artists and most popular songs.
Arriba Y Arriba - A music video show of the most rhythmic and danceable Mexican Music presented by a DJ.
Que Hay de Nuevo - A music video show with a mix of classics and the most recent musical material débuting in the market.
Buenas Noches - A selection of the most romantic and mood setting Mexican music for those wanting to relax and enjoy a moment of romance.
De Gira. - A selection of the most exciting concerts, including backstage gossip, of popular artists of this genre performing in the United States.
Give me Five - This program will feature artists presenting their favorite playlists.
Videografia - This program will present a retrospective of recognized groups of the genre looking into their past and their quest for success.
El Canto del Gallo - This program will present classical inspirational songs to start the day.
The official ATM launch event will be a part of the monitorLATINO Music Conference in Los Angeles tonight during the Noche de Gala “monitorLATINO Excellence Awards” starting at 10 p.m. Los Tigres del Norte along with executives from both DIRECTV Más and ATM will be present for this long-awaited launch. For press credentials please call the contacts listed below.
ATM programming on DIRECTV Más is now available nationwide for viewers on channel 415. For more information about DIRECTV or ATM, please call 1-866-501-1Más (627).
About DirecTV Más™
DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 55* Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 220 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMás.com or call 1-866-501-1Más (627).
*Includes English-Language broadcast channels with alternate Spanish audio
About ATM:
ATM brings only the best of the Mexican music: the classics, the most popular and also the future stars (including all its subgenres: Norteño, Banda Sinaloense, Duranguense, Sierreño, De tierra Caliente, Balada Grupera, Regional Hip Hop, Mariachi, Tropical and Tex Mex). It is the music channel created in the US for lovers and fans of the Mexican music living in the US. ATM is aimed to the Mexican Regional Music lovers, mostly Mexican and also from all other nationalities, who came to the US and enjoy the original Mexican music but mostly bask from the songs, sounds and dancing created now in the US. It presents not only the best music videos and the most entertaining hosts, but also includes the participation of the top stars of this kind of music. It includes a great variety of shows, from presenting the top and most popular songs to special shows covering the great concerts of the stars (including back stage production).
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