GSI Commerce and Delivery Agent Enter into Multiyear Strategic Partnership

KING OF PRUSSIA, Pa. & SAN FRANCISCO-(Business Wire)-August 24, 2009 - GSI Commerce Inc. (Nasdaq: GSIC), the leading provider of e-commerce and multichannel solutions, today announced that Delivery Agent, Inc., the leader in shop-enabling entertainment, has signed a multiyear agreement with GSI to provide scalable e-commerce services to the entertainment industry in the U.S., Canada and Europe.

Under the agreement, Delivery Agent will provide GSI’s fulfillment and customer care services to its existing entertainment clients, including the four major broadcast networks, top cable networks and sports franchises. In addition, Delivery Agent will offer its clients:

Access to a broad assortment of licensed products to support future Delivery Agent clients in its emerging sports business
Access to ShipQuik^SM, GSI’s proprietary package-delivery program that offers one of the best delivery experiences in the industry for online shoppers
E-mail marketing services, powered by e-Dialog, a subsidiary of GSI

Delivery Agent will continue to directly manage all of its clients’ technology, merchandising, product development, ad sales and interactive marketing.

“GSI and Delivery Agent have a shared vision for how to best serve entertainment clients,” said Mike Fitzsimmons, Delivery Agent CEO. “Clients rely on us to innovate to grow their businesses while providing them a platform to support their online retail operations. GSI is the perfect partner to ensure that our global fulfillment, customer care and marketing capabilities remain best in class. They are also enabling us to launch fully localized operations for our clients in Canada and Europe.”

“Delivery Agent is a proven leader within the broadcast entertainment category,” said Michael G. Rubin, chairman, president and CEO of GSI. “Delivery Agent’s understanding of the marketplace coupled with GSI’s infrastructure and expertise is a solid offering that will provide long-term value.”

GSI began working with Delivery Agent in March of this year to provide fulfillment and customer care services for one of the company’s flagship clients located in the U.S. By expanding this relationship, GSI will provide fulfillment, customer care and e-mail services to all Delivery Agent clients in the U.S., Canada and Europe, which total approximately 30 Web sites, by the end of the year.

“Beyond the benefits of this partnership seen within the managed online environments, the industry can expect to see the power of the Delivery Agent and GSI partnership applied to the Interactive TV (ITV) environment. With Delivery Agent’s roots in the entertainment and sports verticals, it’s a natural evolution to see Delivery Agent-powered online experiences translated into ITV environments in partnership with the top Multiple Systems Operators (MSOs), as well as the company’s entertainment and sports clients and GSI,” stated Fitzsimmons.

About Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com), named #1 Privately Held Media Company by Inc. Magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands.

About GSI Commerce

GSI Commerce® (www.gsicommerce.com) is the leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive^sm and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

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