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1 - Ace Metrix Adds On-Demand Pre-Testing of Television Ad Creative
LOS ANGELES-(Business Wire)-September 24, 2009 - Ace Metrix™, the leader in on-demand advertising intelligence, today announced several enhancements to its revolutionary television advertising creative measurement service including Ace PreTest™, the ability to provide custom ad pre-testing...
2 - Group Buy of Signs from ABC, Clear Channel Spectacolor, NASDAQ, News Corp. and Reuters Offer Brands Unprecedented Dominance of Times Square
NEW YORK-(Business Wire)-September 23, 2009 - Owners of five of the most prominent digital video billboards in Times Square are now offering a coordinated media buy and deeply immersive brand engagement, enabling national and global brands to achieve an unprecedented dominance of Times Square, all...
3 - Clear Channel Radio’s Digital Branding Vehicles Driving New Levels of Consumer Engagement
NEW YORK-(Business Wire)-September 22, 2009 - Advertisers using innovative digital branding vehicles co-developed with Clear Channel Radio are enjoying significantly increased levels of consumer engagement, the company announced today. In some cases, custom-designed digital experiences are driving...
4 - IAB Advances Its Commitment to Growth of Digital Video, Releases “Long Form Video Overview”
NEW YORK-(Business Wire)-September 21, 2009 - Long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. Continuing its leadership role in developing standards, guidelines and best practices in the growing digital video advertising...
5 - IAB Releases Final In-Game Advertising Measurement Guidelines
NEW YORK-(Business Wire)-September 21, 2009 - Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games. To bring clarity to the process...
6 - The Television Bureau of Advertising Names Advertising Veteran Steve Lanzano President
NEW YORK-(Business Wire)-September 18, 2009 - The Television Bureau of Advertising (“TVB”) announced today that Steve J. Lanzano, 50, has been named President, effective January 1, 2010. Mr. Lanzano will assume the position from Christopher Rohrs, who served as the President of TVB for ten years...
7 - Tribune and Mediaspectrum Join Forces to Make Self-Service Advertising Available Across Publishing Industry
BOSTON & CHICAGO-(Business Wire)-September 17, 2009 - Mediaspectrum, Inc. and Tribune Company today announced a partnership - a joint effort to support publishers industry-wide by enabling fast and secure self-service advertising. The solution, recently implemented across Tribune, will now be...
8 - VT2 Studios’ Creative Work Appears on Times Square Buildings
HOUSTON-(Business Wire)-September 16, 2009 - The commercials created by VT2 Studios for the Lucy Legacy exhibit at the Houston Museum of Natural Science are now being displayed on 11 mammoth LED screens in the heart of New York’s Times Square in full view of millions, announced Vic Tamborella...
9 - TechTarget Launches SearchVirtualDataCentre.co.uk
NEEDHAM, Mass.-(Business Wire)-September 16, 2009 - Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces the launch of a new targeted website to serve the needs of UK enterprise information technology (IT) professionals contending with major data centre changes...
10 - TechnologyGuide’s NotebookReview.com Named One of Media Business Magazine’s “10 Great Web Sites”
NEEDHAM, Mass.-(Business Wire)-September 15, 2009 - TechTarget, Inc. (NASDAQ: TTGT) today announced that its NotebookReview.com™ website, part of its TechnologyGuide.com™ family of sites, has been named as one of the “10 Great Web Sites” in the category of Web 2.0/IT by Media Business...
11 - 5to1.com Launches Innovative Advertising Platform
SAN FRANCISCO-(Business Wire)-September 15, 2009 - 5to1 (www.5to1.com) today unveiled its innovative advertising platform at TechCrunch50 in San Francisco. Attendees got a first-hand look at the only self-service ad publishing platform that empowers content owners to program relevant ad placements...
12 - Tumri Relocates Headquarters to San Mateo
SAN MATEO, Calif.-(Business Wire)-September 14, 2009 - Tumri, Inc., the leader in dynamic display ads, today announced that they have moved their company headquarters from Mountain View to San Mateo, California. The new, larger facility provides more than double the space of their former offices and...
13 - Offers.com Creates the Ultimate 'As Seen On TV' Destination for Offers and Entertainment
AUSTIN, Texas-(Business Wire)-September 14, 2009 - Consumers now have a destination for the best As Seen on TV offers and entertainment at Offers.com. Announced today at the 2009 ERA D2C Convention in Las Vegas, the new section is the definitive consumer destination for As Seen on TV offers and...
14 - TechTarget Announces CEO’s Sale of Shares for Expiring Options
NEEDHAM, Mass.-(Business Wire)-September 11, 2009 - TechTarget, Inc. (NASDAQ: TTGT) today announced that Greg Strakosch, Chief Executive Officer, sold a total of 258,750 common shares on September 9, 2009. The shares that were sold were subject to an option granted to Mr. Strakosch in September...
15 - Undertone Networks Presents “Beyond the Click” at iMedia Brand Summit
-(Business Wire)-September 11, 2009 - Undertone Networks: Who: Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, today announced that Alan Schanzer, chief strategy officer, will be speaking at the iMedia Brand Summit...
16 - Nike Kicks off Football Season with “Prepare for Combat” Campaign
BEAVERTON, Ore.-(Business Wire)-September 10, 2009 - Nike (NYSE:NKE) today introduced a comprehensive campaign featuring NFL All-Pro players Adrian Peterson, Brian Urlacher, Justin Tuck and Steven Jackson. The campaign, entitled “Prepare For Combat,” features out-of-home marketing, print, online...
17 - Côtes du Rhône Wine Region Debuts First U.S. Advertising Campaign
NEW YORK-(Business Wire)-September 10, 2009 - Inter-Rhône is pleased to announce the debut of a consumer advertising campaign this fall: “Côtes du Rhône: Always Right.” The campaign is the first from the region to run in the United States and will be featured in print publications in addition...
18 - Research and Markets: DoubleClick Company Analysis: DoubleClick Maintains Mobile Marketing Leadership
DUBLIN-(Business Wire)-September 9, 2009 - Research and Markets has announced the addition of the "DoubleClick Company Analysis: DoubleClick Maintains Mobile Marketing Leadership" report to their offering. DoubleClick has managed to maintain its leadership stronghold in the rapidly evolving mobile...
19 - PubMatic Announces A-List Lineup for Ad Revenue 2009, The Premium Publisher Conference on October 8th in New York City
PALO ALTO, Calif.-(Business Wire)-September 9, 2009 - PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, today announced the sponsor and speaker lineup for Ad Revenue 2009...
20 - E! and MediaVest Tap Into Clear Channel Outdoor’s Digital Billboard Network to Deliver Up-to-the-Minute Entertainment Headlines
PHOENIX-(Business Wire)-September 8, 2009 - Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that E! Entertainment Television, Inc. (“E!”) will promote its weeknight entertainment news program, E! News, via Clear Channel Outdoor’s national digital billboard network. The...
