Extreme Sports Newswire
1 - Procter & Gamble Announces Partnerships with U.S. Olympic Athletes
CINCINNATI-(Business Wire)-September 29, 2009 - Procter & Gamble (NYSE: PG) announced today a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver. This announcement comes shortly after P&G and the United States Olympic...
2 - Verizon Wireless Becomes a Presenting Sponsor of PRCA Xtreme Bulls at Oklahoma State Fair®
OKLAHOMA CITY, Okla.-(Business Wire)-September 24, 2009 - Verizon Wireless, the leading wireless company with the nation’s largest and most reliable wireless network, is a proud sponsor of the Professional Rodeo Cowboys Association (PRCA) Xtreme Bulls Tour at the Oklahoma State Fair®. This...
3 - Hanesbrands Inc. and Its Champion and Duofold Apparel Brands Launch Mount Everest Expedition to Test Innovative Apparel and Inspire Others to Achieve Their Own Everest
WINSTON-SALEM, N.C.-(Business Wire)-September 23, 2009 - Hanesbrands Inc. announced today that its Champion and Duofold apparel brands are going to the top of the world, leading a Mount Everest expedition to drive brand awareness and showcase the company’s research and development innovation and...
4 - Hanesbrands Inc. to Announce Mount Everest Expedition; Partnership with International Mountaineer
RALEIGH-DURHAM, N.C.-(Business Wire)-September 23, 2009 - Hanesbrands Inc.: WHAT: Hanesbrands Inc. and its Champion® Athleticwear brand will announce the official launch of Expedition Champion and their partnership with international mountaineer Jamie Clarke – a partnership in innovation...
5 - Jump for the Cause and Perris Valley Skydiving Center Host Wounded Warriors
LOS ANGELES-(Business Wire)-September 21, 2009 - Jump for the Cause (www.jumpforthecause.com) will be celebrating the nation’s wounded warriors on Wednesday, September 23rd, at Perris Valley Skydiving Center (www.skydiveperris.com), Perris Valley, CA. The two organizations will host a dozen...
6 - Orange 21 Inc. Receives Letter From Nasdaq Regarding Failure to Meet Minimum Bid Price
CARLSBAD, Calif.-(Business Wire)-September 17, 2009 - Orange 21 Inc. (NASDAQ:ORNG), a leading designer, producer and distributor of sunglasses, snow and motocross goggles, and branded apparel and accessories for the action sports, motorsports, snowsports and youth lifestyle markets, announced...
7 - Auburn Century Announces Cyclists Set to Tackle America’s Toughest Time Trial
AUBURN, Calif.-(Business Wire)-September 10, 2009 - This weekend some of America’s best road riders will tackle the toughest time trial in America at the 6th Annual Wildest Ride in the West. The Iowa Hill Time Trial is just short of two miles in length and features 20% grades. Just one aspect of...
8 - MMA Star Todd Duffee Leads Born Stronger™ Fight Team with the Fastest Knockout in UFC History
IRVINE, Calif.-(Business Wire)-September 4, 2009 - MMA (Mixed Martial Arts) fighter Todd Duffee, in his UFC (Ultimate Fighting Championship) debut, knocked out favorite Tim Hague in just seven seconds — taking him into the record books with the fastest KO in UFC history. Duffee joins the ranks...
9 - New England’s Most Thrilling Zip Line Tour is Now Open
CHARLEMONT, Mass.-(Business Wire)-September 3, 2009 - Berkshire East Canopy Tours (BECT) has launched its third and longest zip line course, featuring two lines X1-2300' and X2-2600', spanning the picturesque valley between the Berkshire East Ski Area in Charlemont and a mountainside in the...
10 - Westmill Distribution and High Sky, the Long Time Distributor of DADA Apparel and Footwear in Asia, Reach Worldwide Footwear and Apparel Licensing Deal Excluding North America
TAIPEI, Taiwan-(Business Wire)-August 28, 2009 - Westmill distribution announces they have reached a worldwide license agreement to produce and distribute DADA Footwear and DADA apparel excluding North America. Westmill has been a marketer and distributor of USA brands to Asia for over 14 years...
11 - Squash Exhibition Match: South Africa's #1 ranked Steve Coppinger To Battle USA's #2 ranked Gilly Lane
-(Business Wire)-August 27, 2009 - Life Time Fitness, Inc. (NYSE:LTM): WHAT: Squash Exhibition Match Steve Coppinger (RSA) vs. Gilly Lane (USA) WHEN: Sunday, August 30, 2009 11:30 AM WHERE: Vernon Hills Life Time Athletic 680 Woodlands Parkway Vernon Hills, IL 60061 WHY: Vernon...
12 - It’s NERF or Nothin’! Hasbro’s Iconic NERF Brand Celebrates Its 40th Anniversary
PAWTUCKET, R.I.-(Business Wire)-February 13, 2009 - Whether it’s partnering with some of the most notable athletes of the day or bringing a no-holds barred blaster experience to the video game environment, Hasbro, Inc.’s (NYSE: HAS) NERF brand continues to redefine both the sports and toy world...
13 - 365 Days and Counting: 24 Hour Fitness Looks Ahead to Vancouver 2010 Olympic Winter Games
SAN RAMON, Calif.-(Business Wire)-February 12, 2009 - With one year to go until the Opening Ceremony of the Vancouver 2010 Olympic Winter Games, 24 Hour Fitness, the largest privately-owned U.S. fitness chain and a health club industry pioneer, has begun plans to support Team USA’s efforts to...
14 - ExxonMobil Pledges $1.25 Million to Iditarod
WASILLA, Alaska-(Business Wire)-February 11, 2009 - The Iditarod Trail Committee today announced that ExxonMobil is expanding its support with a $1.25 million, multi-year contribution to sponsor the Iditarod and its Education Program. Stan Hooley, executive director of the Iditarod Trail Sled Dog...
15 - AbsolutelyNew Licenses Long Woody™ Skateboard
SAN FRANCISCO-(Business Wire)-February 11, 2009 - AbsolutelyNew, Inc., the consumer goods company that brings independent inventors’ best ideas to market, has secured a licensing deal for Erick Kirkland of Laguna Beach, CA. His Long Woody™ skateboard will be manufactured and sold by Alliance...
16 - Iron Dog Racers Safer with Iridium-Enabled Tracking Technology
CHANDLER, Ariz.-(Business Wire)-February 6, 2009 - Competitors in the grueling Tesoro Iron Dog snowmobile race will be in sight at all times during their 1,971 mile competition across the Alaskan wilderness, thanks to an Iridium®-enabled tracking system supplied by World Communication Center (WCC...
17 - ProElite Closes Deal with Strikeforce; Retires Showtime Debt
LOS ANGELES-(Business Wire)-February 6, 2009 - ProElite, Inc. (OTB:PELE.PK) said today that it has sold a portion of its EliteXC assets to Strikeforce®, its co-promoter for some of the biggest and most widely watched televised mixed martial arts (MMA) events on CBS and SHOWTIME®. With the deal...
18 - Palm Beach International Raceway (PBIR) Showcases Complete Transformation
JUPITER, Fla.-(Business Wire)-February 5, 2009 - The new owners of the former Moroso Motosports Park, now Palm Beach International Raceway (PBIR), have a blueprint for creating one of the world’s most innovative racing and entertainment venues. PBIR is now owned and operated by a team of car...
19 - Latham Marine Develops New Hydraulic Lift System
FORT LAUDERDALE, Fla.-(Business Wire)-February 4, 2009 - Latham Marine, a company that built its reputation with its hydraulic steering system and top-quality parts for the performance boat segment, is further expanding its line with a new hydraulic lift system. The lift will debut at the Miami...
20 - Research and Markets: Adventure Sport Physiology: A Thematic Approach is an Invaluable Guide for Undergraduate Students
DUBLIN, Ireland-(Business Wire)-February 3, 2009 - Research and Markets has announced the addition of John Wiley and Sons Ltd's new report "Adventure Sport Physiology: A Thematic Approach" to their offering. This unique textbook provides a thematic approach to adventure sports physiology based...
21 - Piranha Water Sponsored MMA Fighter Dan ‘The Outlaw’ Hardy UFC 95 Bout Less Than A Month Away
LAS VEGAS, Nev.-(Business Wire)-January 30, 2009 - Bebida Beverage Company (Pink Sheets:BBDA) announced today that the Company’s Piranha Water sponsored MMA Fighter Dan ‘The Outlaw’ Hardy has a scheduled bout that is less than a month away at UFC 95. Dan "The Outlaw" Hardy will make his second...
22 - First Annual World Record Summit Attracts Top Action Sports Athletes
LAS VEGAS-(Business Wire)-January 27, 2009 - This fall the World Record Summit 2009 (WRS) kicks off an annual feast for the senses with an exciting, live, first-of-its-kind event in Las Vegas, Nevada. Complete with record-setting motocross back flips, Megaramp big-air stunners, and the world’s...
23 - ESPN Consumer Products and Mattel Team Up For Authentic X Games-Inspired Toys
NEW YORK-(Business Wire)-January 22, 2009 - ESPN Consumer Products and Mattel, Inc. announced the launch of X Games-inspired toys – bringing the thrills and excitement of X Games skateboarding, snowboarding, Moto X and BMX competitions right to kids’ fingertips. Targeted to children age 8-12...
24 - ESPN and Quiksilver Resolve Lawsuit
NEW YORK & HUNTINGTON BEACH, Calif.-(Business Wire)-January 6, 2009 - ESPN, Inc. and Quiksilver, Inc. (NYSE: ZQK) announced today that they have resolved the trademark related lawsuits between the parties. "We are very pleased to have resolved this dispute and to begin working closely with...
25 - Cover Girl Vida Guerra Back for Second Season of SPEED™ Prime Time Original Livin’ the Low Life
CHARLOTTE, N.C.-(Business Wire)-January 6, 2009 - SPEED opens its 2009 season for prime time originals Jan. 20 with the return of Super Bikes! (8 p.m. ET) hosted by Hollywood stunt rider Jason Britton and Livin’ the Low Life (9 p.m. ET) hosted by Cuban-born cover girl Vida Guerra. In season four...
26 - Dubai Victory Team Boats Fly with SolidWorks
CONCORD, Mass.-(Business Wire)-January 5, 2009 - Dubai Victory Team is using SolidWorks® 3D CAD and SolidWorks Simulation design validation software to develop high-speed powerboats that will sustain the team’s reign as world champions. Fresh off of its 2008 Class 1 World Powerboat Championship...
27 - Masters Athlete magazine names Olympic medalist Dara Torres, 41, as the Euflexxa Masters Athlete of the Year
CHICAGO-(Business Wire)-December 18, 2008 - In its December issue, Masters Athlete magazine unveils the winner of the Euflexxa Masters Athlete of the Year Award — Dara Torres, the 41-year-old Olympic swimmer from Los Angeles, who won three silver medals in the Beijing Games and demonstrated...
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